The latest trend in the fashion industry is so-called "Fur-free," which stops using animal fur. Foreign luxury brands participating in the Puffrey movement say that slaughtering animals alive for human fashion is unethical and unethical. We looked for 'good' luxury fashion brands that ban the use of animal families.
◇Valentino is the first luxury brand to stop using wool.
On August 13, Italian fashion brand "Valentino" officially announced that it would stop using alpaca wool in all clothing by the end of 2021. Valentino is the first luxury brand to announce an end to the use of wool. The video clip of the world's leading animal rights group PETA revealing the fur collection of alpacas in May was the trigger.
The filming site is the world's largest Peruvian alpaca ranch and is run by Michelle Group, which supplies alpaca hair to the global fashion group. In the video, workers shaved off their hair by throwing alpacas onto the workbench or pressing down on the head or neck area. Alpacas were bleeding because of the workers' rough behavior. He did not anesthetize and sewed up wounds on his alpaca stomach.
After the revelation, fashion companies said they would not use alpaca wool. GAP, H&M Group, has decided to close its deal with Mikhel Group, the parent company of Malkini. "Valentino's decision will help prevent alpacas from being abused for their fur and covered with blood," said Vice Chairman Tracy Lyman Petta. "If there is the word alpaca on the clothing label, it's something we can do right away for alpacas."
◇Burberry has stopped incineration of inventory
Burberry, a leading British brand, said in September 2018 that it would stop using fur in its products. In other words, they will no longer use fur such as rabbits, foxes and mink. It will also use 120 tons of spare leather over the next five years to produce new products and create Royal College of Art and a research group to develop sustainable materials.
Burberry is not the first fashion brand to stop using fur. Starting with Stella McCartney, Gucci, Armani, Versace and Chanel have long declared that they will not use animal fur. Burberry's move is notable because of the changes he made immediately after the declaration. Natural fur disappeared from the debut show of Burberry's new creative director Ricardo Tish. Since then, the British Fashion Association (BFC) has announced that it will not use animal fur at London Fashion Week, one of the world's top four fashion shows.
It also stopped the practice of incinerating inventory. Some luxury brands have recalled and burned inventory products to protect brand value. They say it is better to burn it than the so-called "tang-treatment" sold at a low price. Burberry burned 28.6 million pounds of clothing, accessories and perfume in 2017 alone. Burberry said it was stopping incineration as concerns grew over waste of resources and environmental pollution.
◇Stella McCartney changed her perception of Injo Per.
A few years ago, the word 'per-free' was unfamiliar. In the past, artificial fur was an imitation of natural fur. Naturally, many people thought artificial sites were cheap and fake. But public opinion has changed since the FW Stella McCartney show in 2015. Stella McCartney proudly revealed that she used artificial fur through the 'FUR FREE FUR' collection. Fake fur is not shameful but more ethical and beautiful.
Famous animal lover and vegetarian, he has not used his family and fur since 2001. They don't use fur and leather from animals, as well as feathers and animal chemical experiment products. After 18 months of research, the company introduced "Snickers Loop" in 2018. It is a 100% recyclable eco-friendly sneakers. The armor and soles of the shoes were connected with special hooks and stitches, not adhesives. When the armor is worn out, the sole can be separated and recycled instead of throwing away the entire shoe.
◇Vegan fashion has become a global trend
With a series of per-free declarations by luxury brands, the fashion industry such as SPA brands, editing shops and outdoor brands is also enjoying strong vegan fashion trends. H&M and Zara have stopped selling wool textile products. Forever21 also announced that it would not sell clothing products that use Angora fabric after 2020. Six Netaropte Group, an overseas luxury brand editing shop, no longer deals with products that use mink, coyotes, foxes, rabbits and raccoons. Outdoor brands such as North Face, Lafuma and Millet are selling long padded coats certified as 'Responsible Down Standard (ROS)' that have collected hair in an ethical manner.
The reason why they are focusing on vegan fashion is that the size of the vegan market is growing. The global market for vegan fashion products is expected to exceed 85 billion dollars (about 100 trillion won) in 2025. Although the domestic vegan market is still small compared to overseas markets, there is ample potential for growth. The number of vegetarian consumers in Korea increased from 150,000 in 2008 to 1.5 million in 2018. In addition, most customers who want vegan products have high purchasing power and are willing to repurchase them, which can make them loyal customers. This is why the vegan market is considered a "blue ocean" with great potential for development in Korea.